The first two editions
Impressões by Laufen brought together innovations in design as well as function, with the SaphirKeramik washbasin becoming a work of art that honoured Brazil and its culture. Taking Laufen washbasins as blank canvas, architects, designers and artists were given free rein to create their own aspirational designs based on the themes:
First Edition BRAZIL UP CLOSE
Unlike the tourists that would flood Brazil for 2014 Football World Cup only to leave again after a few weeks, Laufen had arrived in the country to stay. Seeing as national identity and what international visitors would understand as Brazilianity were hot topics at the time, Laufen invited a group of 10 architect to go beyond the first impression and investigate the intimacy of the Brazilian home, and to create prints for the Laufen Living City washbasin that, in their view, would show “Brazil up close”.
BRAZIL: VERSE AND REVERSE
For the second edition of Impressoes, Laufen invited leading figures within the creative industry in Brazil to reflect on the pervasive, superficial notions of Brazil versus all that is disguised within the country’s diversity. The theme challenged the participating designers and artists to express their unique, personal vision of that which isn’t obvious, but embodies the Brazilian essence and culture.